With his unconventional ways and intuition, Almdudler founder Erwin Klein has transformed a simple herb lemonade brand into the synonym for enjoyment and folksiness. This typical Almdudler attitude has also been shaped and is characterized by his son Thomas. With the new design, the core values “living life”, “naturally real” and “different than expected” should be more palpable.
Existing elements within the brand environment have been adapted to a new design vocabulary and presented them in an appealing way. Beside the new imagery, an extensive design manual has been developed - including adjusted stylistic elements and application examples.
View Almdudler brand book
Commissioned by and in collaboration with moodley brand identity.