Merkur brand book

How can the shopping experience of a market be transferred to Merkur? How can core values such as “inspiration”, “conscious living” and “diversity” be transported? And how do you raise awareness for a company’s new direction and the strategic paradigm shift that goes with it?

With Illustrative and typographic details we created emotional impulses on various touch points. The result was a new, profound brand book, an image film and charming tools that also find their way into the employees’ daily lives and thereby act as reminders for the reframing of the brand.

In collaboration with moodley brand identity.