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Umdasch Shopfitting

The offer of the family business, that is quite rich in tradition, is nearly as versatile as the shops’ products built by Umdasch. For about 150 years the shopfitter is handling everything that makes a retailer’s heart go fast: from planning to the international rollout. The new appearance at fairs should combine those complex services with what makes Umdasch what it is. A company with a strong connection to handcraft, with reliable people and – brand new – the pioneering position in digital retail.

For their appearance at the Euroshop 2017 in Düsseldorf we showcased thte diversified world of the all-rounder togehter with architects from BWM. We draw a bow from the roots in handcraft to becoming a digital pioneer – always with a human appeal.

Commissioned by and in collaboration with moodley brand identity