Tailored visual versatility

After working more than a decade as an independent creative director in Vienna, and several years as a designer in New York City working on national and global brands, this experience has elevated my aesthetic sensibility and my awareness of all phases of the design process.
I have acquired the versatility that allows me to offer visually tailored solutions and bringing brands from strategy to reality.

My experience with hospitality and residential projects distilled my interest in rooms and places. I love to create atmospheres that reflect a brand’s or an individual’s perception. My projects are shaped by intuition, personal experience, passion, travel, and an interest in haptics and materiality.

Services Brands

Creative and art direction for brand identity
Product and packaging design
Employer branding
Event papeterie
Web design and social content
Brand positioning, strategy, concept papers, naming, storytelling and digital solutions in cooperation with wise partners

Services Rooms

Set Styling
Staging for Homes, Hotels, Offices
Interior Design
Moodboarding in shape, color, materials, composition

Work Experience

from 2007 –
present

Independent Creative Director
moodley brand identity

2017

Founder of Raw&Order
rawandorder.at

04 2005 –
07 2007

Design MW, New York
Senior Designer

10 2003 –
12 2004

PANDISCIO GREEN New York
Senior Designer

11 2002 –
10 2003

YOUNG & RUBICAM Vienna
Junior Art Director

09 2002 –
11 2002

LANDOR ASSOCIATES INC. New York
Internship

03 2002 –
05 2002

SAGMEISTER INC. New York
Internship

08 2000 –
01 2002

PERNDL+CO DESIGN Vienna
Designer

Selected clients & projects

Auktionhaus Kinsky, 25h Hotels, Almdudler, Artconsult, Bachmair Weissach Hotel, Brocade Home, Calvin Klein, Dahlmann Catering, Eckes-Granini Austria, BWM Architekten, Forstenlechner, Gmund Papier, Himmer, Buchheim & Partner, iSi, keep, Matthias Kessler, Kunsthistorisches Museum Wien, LL Bean Signatur, Marko Lipuš, Mamarella, Paul Matić, Moodley Brand Identity, NENI am Tisch, NENI, Nöm, Noll/Keider Rechtsanwälte, Planquadrat, Radisson Blue, Rewe Austria, RGP Architekten, Katharina Stiglitz, Südwest Verlag, Siddhartha Anna Albrecht Stiftung, Stockland Martel, Teichmann Architekten, The Burren Perfumery, The Shade Store, Travel Charme Group, Uedl mit Hirsch, Umdasch Storemakers, Wirtschaftskammer Wien, Nora Witzigmann

Education

10 1996 –
06 2000

MASTER DEGREE
Universtity of Applied Arts, Vienna, Austria,
Department of Graphic Design and Advertising,
Univ. Prof. Walter Lürzer

10 1990 –
06 1994

Graphic Design College, Linz, Austria